Why Astrology "Works"

"I was an astrologer -- here's how it really works, and why I had to stop"

I also learned that intelligence and education do not protect against superstition. Many customers were stockbrokers, advertising executives or politicians, dealing with issues whose outcomes couldn't be controlled. It's uncertainty that drives people into woo, not stupidity, so I'm not surprised millennials are into astrology. They grew up with Harry Potter and graduated into a precarious economy, making them the ideal customers.

What broke the spell for me was, oddly, people swearing by my gift. Some repeat customers claimed I'd made very specific predictions, of a kind I never made. It dawned on me that my readings were a co-creation -- I would weave a story and, later, the customer's memory would add new elements. I got to test this theory after a friend raved about a reading she'd had, full of astonishingly accurate predictions. She had a tape of the session, so I asked her to play it.

The clairvoyant had said none of the things my friend claimed. Not a single one. My friend's imagination had done all the work.