Friday, August 30, 2024

Color Perception For Marketing

"The Real Reason Why Oranges Are Sold In Those Red Net Bags"

A red or orange plastic net around the fruit helps to give the impression that the orange peel is a richer orange color, thereby making it look juicy and appealing to consumers. If the fruit is unripe, the colored net will also downplay its greenness and boost its orangeness, making it look ripe and more appetizing.