"Left digit bias" is why customers are more likely to purchase an item priced $4.99 than $5.00. I discuss how physicians' "left digit bias" could affect medical care in older patients, and what patients can do about it.
Monday, March 02, 2020
Hsieh Forbes Column on "Left Digit Bias"
My latest Forbes column is now out: "If You Just Turned 50, 60, 70, Or 80, Your Doctor Might Suffer From 'Left Digit Bias'".
"Left digit bias" is why customers are more likely to purchase an item priced $4.99 than $5.00. I discuss how physicians' "left digit bias" could affect medical care in older patients, and what patients can do about it.
"Left digit bias" is why customers are more likely to purchase an item priced $4.99 than $5.00. I discuss how physicians' "left digit bias" could affect medical care in older patients, and what patients can do about it.
