Clever Packaging

"TV, or not TV: The story of our bike box". Bicycle seller Vanmoof noticed that too many of the bikes they shipped to the US arrived damaged:

Our co-founder Ties Carlier’s simple idea. Our boxes are about the same size as a really big, expensive, flat-screen television. So we put an image of one on every box. We assumed handlers would care a little more about that. And we were right.

That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of our bicycles online, which means we still print TVs on our boxes. More than 60,000 of them have now been shipped directly to our riders worldwide.