Who says innovation is dead in America? The website also notes:
Cooling time depends on ambient temperature, car speed, and a whole lot of other factors that some of our engineers here spent way too much time calculating. The same goes for lateral G force and speed calculations. It was like a flashback to Calc 2.
Speaking of engineers, please don't go randomly strapping bottles to your roof. All of our tests were conducted under controlled conditions with extensive safety measures.