Ruby Chocolate

"Barry Callebaut AG, the world’s largest cocoa processor, has come up with the first new natural color for chocolate since Nestle SA started making bars of white chocolate more than 80 years ago. While it has a pinkish hue and a fruity flavor, the Zurich-based company prefers to refer to it as 'ruby chocolate.'"

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The beans used to make ruby chocolate come from Ivory Coast, Ecuador and Brazil and the unusual color comes from the powder extracted during processing, De Saint-Affrique said. No berries or colors are added. While other companies including Cargill Inc. already produce red cocoa powder, this is the first time natural reddish chocolate is produced.