Monday, June 19, 2017

Why Amazon Bought Whole Foods

"Why Amazon Bought Whole Foods".  Get used to the concept of the "life bundle":
After today’s announcement, several people on Twitter joked that between Prime and Whole Foods, Amazon may now account for a majority of some urban Millennials’ discretionary spending.

What’s not a joke, however, is that Amazon’s life bundle, like TV’s cable bundle, is fundamentally about the merchandizing of convenience, which is often indistinguishable from sheer human laziness. Driving to the movies and parking is a pain, and cable offered several cineplexes worth of video offerings on the couch.

Similarly, driving to the grocery store, finding parking, seeking out the produce section, and waiting several minutes in Line 6 is a pain. What’s not a pain? Lying on your couch, watching Downton Abbey on Prime Video, and shouting to your Amazon daemon, “Alexa, I need six heirloom tomatoes and a bottle of extra-virgin olive oil for tomorrow’s delivery.”