The article notes:
However, there’s one weakness to such schemes that’s pretty glaring. If you don’t have enough friends to get together for a birthday party, is anyone really paying attention to your social media posts? However, Family Romance is also billing its Real Appeal service as a way to affect a specific group or individual’s perception of you. If you want your coworkers to think you’re a more sociable person than you appear to be under normal working conditions, or if you’re romantically interested in an acquaintance with whom you’ve got an online connection and want to present yourself as someone who’s fun to be around, Family Romance can help you craft images that make it look like you’re having an absolute blast on the weekends.