The role will involve explaining cross-cultural misunderstandings in the use of the mini pictures, and compiling a monthly trends report. Agency boss Jurga Zilinskiene said emojis were a "potential growth area" as "inconsistencies" had developed in their use.One example of a potential misunderstanding included:
Waving hand - You might think this emoji is waving hello or goodbye. Well in China, it has a very specific meaning, along the lines of "bye, you're not my friend any more". Like a middle finger in Europe.