NYT: "
Neuropolitics, Where Campaigns Try to Read Your Mind". It's hard to know how much of this is marketing hype vs. reality. But nonetheless:
In
the lobby of a Mexico City office building, people scurrying to and fro
gazed briefly at the digital billboard backing a candidate for Congress
in June.
They probably did not know that the sign was reading them, too.
Inside
the ad, a camera captured their facial expressions and fed them through
an algorithm, reading emotional reactions like happiness, surprise,
anger, disgust, fear and sadness.
With
all the unwitting feedback, the campaign could then tweak the message —
the images, sounds or words — to come up with a version that voters
might like better.
