Artisanal Pencil Sharpening

"Demand the Best: Here's The $15 Artisanal Pencil Sharpening Experience".

That $15 ($2.50 more than he used to charge) buys you "a pencil so sharp you don't want to sleep in the same room with it," a labeled bag of the shavings that fell from the pencil, a plastic tube that protects the pencil's tip from breaking in transit, and a certificate of sharpening, which gives you a sharpness rating and details like whether the pencil was sharpened in natural or artificial light. According to Rees, each pencil takes about 20 minutes to complete. By our estimate, he has made around $10,000 from his pencil sharpening business.

What makes Rees's efforts different from Brooklyn's distressed clothing and $20 egg creams is that he is at once sincere about his craft but not delusional enough to miss its absurdity.

(Via A.S.)