Tuesday, September 02, 2014

IKEA Uses Lots of CG

75% of all IKEA's product images are CG:
But the real turning point for us was when, in 2009, they called us and said, “You have to stop using CG. I’ve got 200 product images and they’re just terrible. You guys need to practise more.” So we looked at all the images they said weren’t good enough and the two or three they said were great, and the ones they didn’t like were photography and the good ones were all CG! Now, we only talk about a good or a bad image -  not  what technique created it.”
(Via Marginal Revolution.)