As the article notes:
This technology addiction represents a major opportunity for employers looking to add to their bottom lines while recruiting top talent. For just a few simple workplace concessions (say, allowing employees to choose an iPhone over a BlackBerry, and opening up access to social networks), recruits could be more likely to accept job offers -- and at a lower salary. One in four college students, according to the report, said issues like these -- while likely baffling to older generations -- would represent key factors in their decision to accept a job offer.