"Ripping off virtual-world sex toys leads to real-world lawsuit":

...Now remember, all of this takes place within Second Life; there are no real-world objects at issue. But there is real-world cash at stake, along with the reputation of the various brands, and in that sense, virtual counterfeiting operates much like real-world counterfeiting. Eros claims to have sold over 1,000 SexGens in the past year, and at $40 a pop, it's not an inconsiderable amount of money we're talking about.