Monday, March 20, 2006

"Microsoft Confirms it Originated iPod Box Parody Video".
Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding," he said via e-mail.

The video, which surfaced on You Tube but has since been removed and can now be found on Google Video, pokes fun at Microsoft's tendency toward cluttered packaging by imagining how the company would have designed the box for the original iPod. Where Apple's design is sparse, Microsoft's final creation is full of so many stickers and other information that the photo of the MP3 player can be barely seen.
(Via Brian Schwartz.)