Interesting profile of Meg Whitman, CEO of eBay. My favorite quote from her:

"If I'm in an airport wearing an eBay hat or eBay T-shirt, people will come up to me and ask me if I work for eBay. When I tell them 'yes,' they say: 'I want to tell you, my feedback rating is 936.' Before they tell me their name, before they tell me what they sell, it's their feedback rating. It is a really important part of eBay's chemistry..."