What's your optimum strategy if you suspect you're living in a computer simulated virtual reality (like The Matrix), and you want to maximize your longevity? Robin Hanson's paper, "How to Live in a Simulation" tells you. The short answer -- "If you might be living in a simulation then all else equal you should care less about others, live more for today, make your world look more likely to become rich, expect to and try more to participate in pivotal events, be more entertaining and praiseworthy, and keep the famous people around you happier and more interested in you." For a more in-depth analysis, read the full paper.