"TV, or not TV: The story of our bike box". Bicycle seller Vanmoof noticed that too many of the bikes they shipped to the US arrived damaged:
Our co-founder Ties Carlier’s simple idea. Our boxes are about the
same size as a really big, expensive, flat-screen television. So we put
an image of one on every box. We assumed handlers would care a little
more about that. And we were right.
That small tweak had an outsized impact. Overnight our shipping
damages dropped by 70-80%. We sell 80% of our bicycles online, which
means we still print TVs on our boxes. More than 60,000 of them have now
been shipped directly to our riders worldwide.
